TreatFeed Raises $5.4 Million For Rewards-Based Social Shopping Platform

TreatFeed, a newly launched social shopping application, has raised $5.4 million in funding led by Norwest Venture Partners. TreatFeed, which is characterized as a 'word of mouth' rewards system, is the brainchild of HauteLook founders Brett Markinson and Konstantin Glasmacher, who recently sold the flash sales platform to Nordstrom for $270 million a few months ago. TreatFeed provides members with a way to benefit from their ?word of mouth? recommendations and turn them into rewards.

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