We&Co: These Are The People In Your Neighborhood (Bar, Coffee Shop, Etc.)

Are you friends with your local barkeep, barista, or leather salesman? We&Co is a way to let them know you care. This iPhone app, launched on July 15, allows businesses to register their employees and then visitors can rate those employees (with an emphasis on positive criticism) and add them to your "favorite people" collection. Think of it as Yelp with considerably more granularity.

I suppose the question then is "Why?" Why use an app when you can thank them yourself? Well, presumably, the aggregate score will encourage others to frequent the employee's place of business, thereby gaining them more tips and potential creepy stalkers. It also puts a name to the faces you see every day at your local eateries, drinkeries, and provisionaries.

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