AdRise Launches Ad Platform For Connected TVs And Devices

AdRise is launching today as an advertising platform for connected devices and TVs. AdRise is a real-time bidding platform that allowing advertisers to reach audiences via Internet-connected TVs, and publishers to earn ad revenue. AdRise says that because a billion connected TV sets will be sold by 2015, and more than 50% of Netflix usage is on connected devices, there's a huge opportunity to create an ad network that serves these devices. ??

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