Y Combinator-Backed SellStage Wants To Help You Better Showcase Your Products ? With Video

If you're advertising a product, would you rather simply have an image of that product, or have your consumers be able to watch a video of that product in action? Unless you're sarcastic like myself, you probably answered with the latter, because the truth is that videos help products sell online. This is true even for those vendors that sell products that one wouldn't necessarily assume would be made more attractive with video. Consider Zappos, for example, which currently offers over 50,000 product videos. Zappos also happens to do a pretty good business. For SellStage, a startup from this summer's batch of Y Combinator companies that is launching today, Zappos is the standard. But most big eTailers are far behind the shoe seller in terms of video content. So SellStage is launching a platform that is designed to make it easy for both big and small businesses to add video content to their websites to showcase their products.

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